01Case study · Charger OEM
Shipping hardware with a platform already attached
Every buyer asked "what software runs it?" and the answer was always somebody else. That answer was costing the recurring revenue.
2
Product lines, AC and DC
1
Tenant provisioned per buyer
100%
Under the manufacturer’s brand
The deployment
Profile
- Hardware
- OCPP 1.6J today, 2.0.1 on the new line
- Buyers
- Small operators, property developers, fleets
- Support
- In-house team fielding software questions regardless
The problem
What was in the way
- 01Buyers chose a platform independently, and the manufacturer lost the customer relationship at the point of sale.
- 02Support calls about software still arrived, but the team had no visibility into the charger to answer them.
- 03Firmware updates across the installed base meant coordinating with whichever platform each buyer had picked.
- 04Revenue was one-time hardware margin with nothing recurring behind it.
The approach
What was actually done
Each step names the mechanism rather than the outcome, so you can judge whether it would transfer to your situation.
A tenant per buyer, under the maker’s brand
Each sale provisions an isolated tenant with its own data, users, tariffs and payment credentials — presented entirely as the manufacturer’s own product.
Support that can see the charger
The support team reads the OCPP message log, pulls diagnostics and issues resets on their own hardware, instead of triangulating between the buyer and a third-party vendor.
A firmware channel to the installed base
Updates roll out by model cohort with a retry policy and a per-unit status trail, across every buyer running that hardware.
Wholesale commercials
Platform pricing is wholesale, with the manufacturer setting their own margin — so the software becomes a line on the invoice rather than a cost centre.
The outcome
What changed
- The software decision is made at the point of sale, in the manufacturer’s favour.
- Support resolves software issues directly instead of forwarding them.
- One firmware channel reaching the whole installed base.
- A recurring revenue line attached to each unit sold.
Platform
What was used
Roles & access control
Role-based access for your staff, station groups for territory restrictions, and an audit trail for everything that changes.
Remote diagnostics & OTA
Pull logs, read diagnostics, push firmware and clear faults remotely — so a truck roll is the last resort, not the first.
Driver app & QR charging
A mobile web charging flow that starts from the QR sticker, plus native apps for the drivers who come back.
Charger management
Register chargers, watch them connect over OCPP, and drive them remotely — start, stop, unlock, reset, reconfigure.
Would the same approach work for you?
Tell us your constraints and we will say honestly which parts of this transfer and which do not.